Aura epitomizes this remarkable occurrence. Our collective led by the creative force that is Jeff Wittek embodies a fusion of artists, designers, musicians, and visionaries, driven by a shared aspiration to redefine the very essence of accessible watches. This is only the beginning.

With a resolute purpose, our mission was meticulously defined: to craft an exquisitely high-quality, yet affordable timepiece that we eagerly desired to wear ourselves. Our watches are not only impeccably designed to exude sophistication but also engineered to surpass any rival, setting the standard for unparalleled performance.